Vivid Studio is a creative agency whose mission is to create expressive design and fearless branding. They exist to help modern, personality-driven businesses stand out with playful, powerful visual storytelling.
A phoenix is a strong symbol of something powerful and fearless, but it has been used time and time again. After going through a couple different ideas, I kept being drawn to the phoenix so I played with it to see if I could create something a bit more abstract and different then some of the others I have seen.
After creating the design, I noticed that it would fit perfectly as the letter V and appears to be diving which could symbolize how the company so powerfully and fearlessly dives into every project.
