Popcorn Revolution
I asked ChatGPT to provide me with a creative brief that would involve several aspects of a complete brand identity package. I was to create a color scheme, choose the typography, create patterns, a logo, product design, a business card, social media templates, and mockups.
I started by doing research based on the information given to me by ChatGPT like target audience, product type, company mission, etc.
Then I began working on the color palette and typography to start.
I went through several different palettes and explored who they would look next to each other and on top of each other. By the end, I felt that these four colors complimented each other and gave it the playful feel that they client desired. I also used the 60-30-10 rule to help better prepare this color palette.
I used two different typefaces so that the client can have one for headings and another for longer paragraphs. The typeface used for the heading provides that nostalgic feel and is bold and legible. The typeface used for the paragraphs is a sans-serif typeface that is highly legible when smaller, but still provides the same nostalgic feeling as the heading.
I then began experimenting with different logos and landed on this one as the best option to capture the playful feel while also following the predicted 2025 trends for design. I wanted to use the film under the popcorn to also give a sense of nostalgia. To make the film more recognizable, I added the inside film as well. This version also adds a bit more depth to the logo.
My next task is to work on product design. I will be designing a shareable size box per the customers request.