Blue East TCG is a Pokemon vendor based in North Carolina. He already had an existing logo, but wanted my help to create a giveaway post for his Instagram. We had an initial briefing where we went over the color theme and anything he had in mind specifically.
His main requirements were that it included the information that you see on the post as well as an image of the item being given away. The rest was up to me! I decided to go with Snorlax slightly lying down, but holding up the give away item as I feel like this accurately represents Snorlax which is in the Blue East TCG logo.
After the revision round, we made a couple changes to the blue coloring and wording and landed on this! It was an incredible project that led to several others.
We then began on his first piece of signage for his vending events. I wanted to keep the artwork somewhat simple to allow his logo and the words/QR code to be the main focus. However, the clouds bring that same energy that Snorlax already gives off and felt like the perfect fit.
Again, after some revisions to the exact colors, we had final approval and the signage was ordered.
This photo shows his first piece of signage in use. This has got to be one of my favorite client photos because it goes to show how important signage can be. Out of all of these vendors who are doing similar things.. ie, buying, selling, and trading, these two stand out the most upon entry simply because they have signage.
There of course is more to it once everyone has signage because yours will need to stand out amongst others, but this alone was huge.
We then designed a much larger background to be in the back of his booth. This made a bigger impact for him so he is able to both make his social media very accessible to his audience, but also stand out more amongst the other vendors at the events.
We are thinking of creating smaller branded items as well like stickers so stay tuned for those!
